Tag: Visibility

Episode 148: Mapping the Customer Journey – Understanding the 5 Stages

October 7, 2024 No Comments

In this episode of the “Empower Her Business Accelerator” podcast, host Philippa Channer delves into the customer journey, outlining its five critical stages: awareness, consideration, decision, retention, and advocacy. She emphasizes the importance of understanding these stages to build strong client relationships. Philippa also announces the launch of a new group session for the Empower Her program in January 2025, aimed at helping entrepreneurs enhance their marketing strategies. Throughout the episode, she provides valuable insights and examples for each stage, encouraging listeners to join the upcoming series for deeper exploration.

Episode 97: From Amplification to Reputation: Navigating Marketing and PR

October 11, 2023 No Comments

Hello there, I’m Philippa Channer, your host for the Marketing 101 for Small Business Owners podcast. I’m thrilled to have you here, and I encourage you to subscribe so you never miss an episode packed with actionable insights. Today, we’re going to delve into the fascinating relationship between marketing and public relations (PR), two crucial elements for any business’s growth and success.

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