Tag: SEO

Episode 119: SEO and Content Optimization

March 20, 2024 No Comments

In this podcast episode, host Philippa Channer focuses on the critical role of SEO and content optimization for small business owners. She explains how SEO helps content reach the right audience and the importance of organic traffic. Philippa discusses long-term SEO strategies versus paid ads, emphasizing the need for high-quality, relevant content. She covers key SEO elements like keyword research and on-page optimization, as well as technical aspects like website speed and structure. Additionally, she advises using tools like Google Analytics for performance insights and staying updated with SEO trends. The episode ends with Philippa teasing a personal upcoming segment.

Episode 118: Leveraging Content Marketing for Growth

March 13, 2024 No Comments

Hello, fellow entrepreneurs and small business enthusiasts! I’m Philippa Channer, your guide through the world of marketing strategy, and the host of the “Marketing 101 for Small Business Owners” podcast. Today, I’m thrilled to share with you the insights from our latest episode, where we dove deep into the realm of content marketing and its potential to skyrocket your business growth.

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