Episode 149: Attracting and Engaging Clients – The Early Stages of the Customer Journey

October 14, 2024 No Comments

In this episode of the Empower Business Accelerator Podcast, host Philippa Channer delves into the first two stages of the customer journey: awareness and consideration. She underscores the importance of attracting and engaging potential clients through effective content marketing, SEO, networking, and educational content. Philippa also highlights the role of social proof in building trust. Additionally, she announces the upcoming Empower Program group session in January 2025 and invites listeners to sign up for a free consultation for personalized guidance. The episode aims to help entrepreneurs make a positive first impression and build strong client relationships.

Episode 119: SEO and Content Optimization

March 20, 2024 No Comments

In this podcast episode, host Philippa Channer focuses on the critical role of SEO and content optimization for small business owners. She explains how SEO helps content reach the right audience and the importance of organic traffic. Philippa discusses long-term SEO strategies versus paid ads, emphasizing the need for high-quality, relevant content. She covers key SEO elements like keyword research and on-page optimization, as well as technical aspects like website speed and structure. Additionally, she advises using tools like Google Analytics for performance insights and staying updated with SEO trends. The episode ends with Philippa teasing a personal upcoming segment.

Episode 118: Leveraging Content Marketing for Growth

March 13, 2024 No Comments

Hello, fellow entrepreneurs and small business enthusiasts! I’m Philippa Channer, your guide through the world of marketing strategy, and the host of the “Marketing 101 for Small Business Owners” podcast. Today, I’m thrilled to share with you the insights from our latest episode, where we dove deep into the realm of content marketing and its potential to skyrocket your business growth.