Episode 111: Evaluating the previous year’s performance and learnings

January 17, 2024 No Comments

As we stand at the threshold of a new year, it’s tempting to charge ahead with fresh goals and strategies. However, I firmly believe that the key to moving forward is to first look back. Reflecting on the past year isn’t just about reminiscing; it’s a strategic move to enhance your business’s future performance. Let’s explore how we can transform our past experiences into a blueprint for growth and improvement.

Episode 95: Measuring and Amplifying Brand Awareness

September 20, 2023 No Comments

In the world of marketing, data is king. It’s crucial to track metrics such as website traffic, social media engagement, and brand mentions to gauge the effectiveness of your brand awareness strategies. These metrics serve as a compass, guiding you towards what’s working and what needs improvement.

Episode 92: Signs a Small Business is Ready to Develop a Social Media Marketing Strategy

August 30, 2023 No Comments

Our discussion revolved around the pivotal signs that indicate when a small business is ready to embrace social media marketing. This blog post aims to share the insights and lessons from our conversation, providing a comprehensive guide for small businesses looking to venture into the world of social media marketing.