Episode 137: Beat the Summer Slump with some Client-Focused Strategies

July 22, 2024 No Comments

In this episode of the Empower Her Business Accelerator podcast, host Philippa Channer discusses strategies for overcoming the summer slowdown in business. She acknowledges the challenges female entrepreneurs face during this period, such as client vacations and decision fatigue. Philippa emphasizes adopting a solution-focused mindset, using the slowdown for strategic reflection and goal-setting. She suggests offering smaller, targeted services like strategy sessions and workshops to address summer-specific pain points. Additionally, she advises revamping marketing and streamlining business systems. Philippa invites listeners to explore the Empower Her program for ongoing support and announces a Q&A session for the next episode.

Episode 136: Become the Guide, Not the Hero: Client-Powered Transformations

July 15, 2024 No Comments

In this episode of the Empower Her Business Accelerator podcast, host Philippa Channer discusses the importance of shifting from a hero to a guide in the client’s journey. She explains the drawbacks of a savior mindset, such as client dependency and burnout, and advocates for a guide mindset to empower clients. Philippa shares personal anecdotes and provides language examples to reflect this shift. She emphasizes the role of a guide in offering strategies and support while allowing clients to achieve their own success. Philippa also hints at discussing how to incorporate this guide mindset into marketing in the next episode.

Episode 135: The Secret to Irresistible Offers: Solve Their Biggest Problems

July 8, 2024 No Comments

In this episode of the Empower Her Business Accelerator podcast, host Philippa Channer recaps the previous episode on identifying ideal clients’ pain points and stresses the importance of positioning oneself as the ultimate solution. She encourages new listeners to subscribe and explore the Empower Her program, which focuses on developing a strategic CEO mindset. The main topic is client-centric marketing, emphasizing the need to highlight outcomes and benefits rather than technical details. Philippa provides practical examples and exercises for transforming feature-focused messaging into benefit-driven statements. She concludes by inviting listeners to book a free discovery call and teases the next episode on showcasing unique value.

Episode 134: Inside Your Client’s Mind: The Problems They Wrestle With

July 1, 2024 No Comments

In this episode of the Empower Her Business Accelerator podcast, host Philippa Channer delves into the significance of understanding clients’ pain points to craft compelling marketing messages. She highlights common struggles faced by female entrepreneurs, such as niche clarity, brand messaging, and tech overwhelm. Philippa shares a personal success story of using AI tools to help a client. She advises on identifying pain points through client feedback, competitor analysis, and social media monitoring. Philippa concludes by inviting listeners to book a free discovery call to explore the Empower program for tailored business solutions.

Episode 133: Your Ideal Client & Buyer Persona Questions Answered!

June 27, 2024 No Comments

In this episode of the Empower Business Accelerator podcast, host Philippa Channer delves into the intricacies of identifying ideal clients and crafting effective buyer personas. She shares her expertise on niching down, refining client definitions, and gathering crucial psychographic and demographic data. Philippa underscores the importance of targeted marketing, especially for solopreneurs, and offers practical advice on utilizing buyer personas to enhance marketing strategies. She also introduces the Empower Her program and provides a digital buyer persona template from HubSpot. Listeners are encouraged to subscribe, refine their buyer personas, and explore a free consultation to see if the Empower program suits their needs.

Episode 132: Craft a Buyer Persona, Attract Dream Clients

June 17, 2024 No Comments

In this episode of the Empower Her Business Accelerator podcast, host Philippa Channer explores the essential components of a buyer persona. She underscores the importance of understanding both the demographics and psychographics of an ideal client to create effective marketing strategies. Philippa introduces Sara, a 32-year-old freelance web designer, as an example, detailing her values, goals, and pain points. She also discusses where Sara spends her time online to inform targeted content creation. Philippa offers a fillable PDF workbook to help listeners develop their own buyer personas and invites them to a Q&A session and a free discovery call for further guidance.

Episode 129: Building a Business on Faith: Aligning Your Values and Your Work

May 29, 2024 No Comments

In this insightful episode of the “Marketing 101 for Small Business Owners” podcast, host Philippa Channer delves into the intersection of personal faith and business values. She offers listeners practical advice on how to infuse their spiritual beliefs into their business practices, ensuring that their company not only thrives commercially but also aligns with their moral compass. This episode is a must-listen for entrepreneurs seeking to create a business that truly represents their convictions.

Episode 120: About My Own Strategy and the EmpowerHer Program

March 27, 2024 No Comments

In this episode of “Marketing 101 for Small Business Owners,” host Philippa Channer discusses her transition from social media management to creating the “Empower Her” program, which offers marketing strategy and coaching. She shares her initial experience with Channer Consulting, her pivot to a content marketing strategy, and the development of her new program designed to empower female entrepreneurs. Philippa emphasizes the importance of aligning content with organizational goals and the coaching aspect of her services. She concludes with a commitment to continue providing educational content on social media strategies in future episodes.

Episode 116: A Deep Dive into Pre-Sale Marketing Strategies with Jacob Caris

February 28, 2024 No Comments

In this episode of “Marketing 101 for Small Business Owners,” host Philippa Channer and guest Jacob Caris discuss the critical role of marketing in the pre-sale experience. They explore the importance of a strong brand identity, storytelling, and the power of social media in building customer relationships. Jacob, an experienced marketer, shares insights on leveraging personal brands and effective strategies for monetizing online businesses. The conversation emphasizes authentic content creation and the impact of personal connections on consumer behavior and loyalty, offering valuable advice for small business owners on engaging their audience before the sale.

Episode 114: The Art of Connection & Crafting Your Business’s Unique Brand Story

February 14, 2024 No Comments

Storytelling isn’t just a buzzword in the marketing realm; it’s the heartbeat of your brand. It’s about connecting with your audience on an emotional level, creating a resonance that’s more profound than any product or service you offer. Humans are innately drawn to stories—they are how we make sense of the world. From ancient cave paintings to modern-day novels, stories have always been a vessel for connection and understanding.