Tag: Business Strategy

Episode 126: From One-Time Customers to Raving Fans: Building Loyalty That Lasts

May 8, 2024 No Comments

In the latest episode of the Marketing 101 for Small Business Owners podcast, host Philippa Channer unveils the show’s new name, “Empower Her Business Accelerator Show,” and invites listeners to engage with the upcoming “Empower Her Power Session” workshop. Philippa shares invaluable tips on enhancing customer loyalty, suggesting personalized gestures, community building, and the importance of feedback to exceed expectations and create lasting client relationships. She also touches on the benefits of personalization in marketing efforts. The episode wraps up with a call to action for the next episode on customer relationship management and an offer for a free consultation to elevate business client experiences.

Episode 100: Setting SMART Goals for Business Growth

November 1, 2023 No Comments

As we embark on this month’s series, our focus is on setting annual marketing goals. I’m excited to introduce the concept of SMART goals, a proven framework that can significantly enhance your goal-setting process.

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