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Tag: Marketing Strategy

Episode 113: Strategies for a Powerful Business Image in 2024

Episode 113: Strategies for a Powerful Business Image in 2024

In my latest podcast episode, we ventured into the intricate world of brand identity and its pivotal role in the success of local businesses. Today, I’m excited to delve deeper into this topic and offer practical strategies to develop a brand identity that resonates with your audience and distinguishes you in the marketplace.

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Episode 111: Evaluating the previous year's performance and learnings

Episode 111: Evaluating the previous year’s performance and learnings

As we stand at the threshold of a new year, it’s tempting to charge ahead with fresh goals and strategies. However, I firmly believe that the key to moving forward is to first look back. Reflecting on the past year isn’t just about reminiscing; it’s a strategic move to enhance your business’s future performance. Let’s explore how we can transform our past experiences into a blueprint for growth and improvement.

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Episode 109: Setting Strategic Goals for the Year Ahead

Episode 109: Setting Strategic Goals for the Year Ahead

Every new year brings with it a sense of renewal, a chance to reset, and an opportunity to achieve greater heights. But as small business owners, we know that hope is not a strategy. That’s why setting clear, strategic goals is not just beneficial—it’s essential for our success.

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Episode 108: Preparing Your SEO for 2024 with Nick Musica

Episode 108: Preparing Your SEO for 2024 with Nick Musica

I recently had the pleasure of interviewing Nick Musica, an SEO expert and the owner of Optics In. The conversation was enlightening, and I believe it’s crucial to share the insights we discussed, especially for small business owners who are looking to improve their SEO results in the upcoming year.

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Episode 98 Closing the Loop of Sales Strategies vs Marketing Tactics

Episode 98: Closing the Loop of Sales Strategies vs Marketing Tactics

Hello everyone, I’m Philippa Channer, your host for the “Marketing 101 for Small Business Owners” podcast. Today, I want to take you on a journey exploring the dynamic relationship between marketing and sales. This is a topic that often gets misunderstood, especially in the context of small businesses. So, let’s dive right in!

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Digital Marketing For Faith-based Organizations By Philippa Channer

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