Episode 149: Attracting and Engaging Clients – The Early Stages of the Customer Journey

October 14, 2024 No Comments

In this episode of the Empower Business Accelerator Podcast, host Philippa Channer delves into the first two stages of the customer journey: awareness and consideration. She underscores the importance of attracting and engaging potential clients through effective content marketing, SEO, networking, and educational content. Philippa also highlights the role of social proof in building trust. Additionally, she announces the upcoming Empower Program group session in January 2025 and invites listeners to sign up for a free consultation for personalized guidance. The episode aims to help entrepreneurs make a positive first impression and build strong client relationships.

Episode 148: Mapping the Customer Journey – Understanding the 5 Stages

October 7, 2024 No Comments

In this episode of the “Empower Her Business Accelerator” podcast, host Philippa Channer delves into the customer journey, outlining its five critical stages: awareness, consideration, decision, retention, and advocacy. She emphasizes the importance of understanding these stages to build strong client relationships. Philippa also announces the launch of a new group session for the Empower Her program in January 2025, aimed at helping entrepreneurs enhance their marketing strategies. Throughout the episode, she provides valuable insights and examples for each stage, encouraging listeners to join the upcoming series for deeper exploration.

Episode 147: Beating Burnout: A Female Entrepreneur's Guide to Summer Survival

Navigating Summertime Burnout: Strategies for Entrepreneurs

September 30, 2024 No Comments

In the latest episode of the Empower Business Accelerator podcast, host Philippa Channer delves into a topic that resonates deeply with many entrepreneurs: summertime burnout.

Episode 146: Your Mission & Vision Questions, Answered! (Uncovering Your Business Purpose)

September 23, 2024 No Comments

In this episode of the Empower Business Accelerator Podcast, host Philippa Channer leads a special Q&A session on the importance of mission and vision statements for businesses. Philippa clarifies the differences between these statements, offers practical advice on crafting them, and underscores their role in guiding daily actions and long-term goals. She also discusses the value of sharing these statements with clients to connect with the brand’s values. Philippa hints at future topics, including her personal experiences with burnout and the customer journey, and invites listeners to book a discovery call to align their business with their purpose.

Episode 137: Beat the Summer Slump with some Client-Focused Strategies

July 22, 2024 No Comments

In this episode of the Empower Her Business Accelerator podcast, host Philippa Channer discusses strategies for overcoming the summer slowdown in business. She acknowledges the challenges female entrepreneurs face during this period, such as client vacations and decision fatigue. Philippa emphasizes adopting a solution-focused mindset, using the slowdown for strategic reflection and goal-setting. She suggests offering smaller, targeted services like strategy sessions and workshops to address summer-specific pain points. Additionally, she advises revamping marketing and streamlining business systems. Philippa invites listeners to explore the Empower Her program for ongoing support and announces a Q&A session for the next episode.

Episode 133: Your Ideal Client & Buyer Persona Questions Answered!

June 27, 2024 No Comments

In this episode of the Empower Business Accelerator podcast, host Philippa Channer delves into the intricacies of identifying ideal clients and crafting effective buyer personas. She shares her expertise on niching down, refining client definitions, and gathering crucial psychographic and demographic data. Philippa underscores the importance of targeted marketing, especially for solopreneurs, and offers practical advice on utilizing buyer personas to enhance marketing strategies. She also introduces the Empower Her program and provides a digital buyer persona template from HubSpot. Listeners are encouraged to subscribe, refine their buyer personas, and explore a free consultation to see if the Empower program suits their needs.

Episode 132: Craft a Buyer Persona, Attract Dream Clients

June 17, 2024 No Comments

In this episode of the Empower Her Business Accelerator podcast, host Philippa Channer explores the essential components of a buyer persona. She underscores the importance of understanding both the demographics and psychographics of an ideal client to create effective marketing strategies. Philippa introduces Sara, a 32-year-old freelance web designer, as an example, detailing her values, goals, and pain points. She also discusses where Sara spends her time online to inform targeted content creation. Philippa offers a fillable PDF workbook to help listeners develop their own buyer personas and invites them to a Q&A session and a free discovery call for further guidance.

Episode 113: Strategies for a Powerful Business Image in 2024

February 5, 2024 No Comments

In my latest podcast episode, we ventured into the intricate world of brand identity and its pivotal role in the success of local businesses. Today, I’m excited to delve deeper into this topic and offer practical strategies to develop a brand identity that resonates with your audience and distinguishes you in the marketplace.

Episode 111: Evaluating the previous year’s performance and learnings

January 17, 2024 No Comments

As we stand at the threshold of a new year, it’s tempting to charge ahead with fresh goals and strategies. However, I firmly believe that the key to moving forward is to first look back. Reflecting on the past year isn’t just about reminiscing; it’s a strategic move to enhance your business’s future performance. Let’s explore how we can transform our past experiences into a blueprint for growth and improvement.

Episode 110: Planning your marketing strategy for the entire year.

January 10, 2024 No Comments

As small business owners, the marketing landscape is our canvas. Crafting a comprehensive strategy sets the tone for success. Here are the essential lessons to guide you through planning your marketing strategy for the entire year