In the latest episode of the Empower Business Accelerator podcast, host Philippa Channer delves into a topic that resonates deeply with many entrepreneurs: summertime burnout.
In this episode of the Empower Business Accelerator podcast, Philippa Channer explores the critical role of mission statements in business success. She explains that a mission statement is a powerful tool that defines a business’s purpose and guides its operations. Philippa highlights how a well-crafted mission statement can attract the right audience, strengthen team cohesion, and aid in decision-making. She shares examples from well-known brands and her own program, Empower Her Business Accelerator, to illustrate these points. Philippa encourages listeners to recognize the value of a clear mission statement and invites them to book a discovery call to enhance their business strategies.
In this podcast episode, host Philippa Channer discusses how small business owners can measure the success of their social media efforts beyond likes and comments. She emphasizes the importance of tracking specific metrics such as reach, engagement, website clicks, leads, and sales to determine the impact of social media on revenue. Philippa advises setting a baseline for these metrics, using analytics tools, and regularly reviewing them to identify growth and effective strategies. She offers a free consultation for business owners to optimize their social media marketing and turn it into a profitable channel.
As the host of a podcast that delves into the dynamic world of marketing, I had the pleasure of engaging in a riveting conversation with none other than Jessica Embree, the Creative Director at Tulip Media Group. Today, I’m thrilled to share the wealth of knowledge and insights gleaned from our discussion, which centered on the often-overlooked potency of print media in contemporary marketing strategies.
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